Who we are
We are a registered charity working in partnership with researchers, campaigners, community bodies, industry, Government and citizens to galvanise the UK’s diverse agents of change.
Why we exist
What’s the future for every 100 children born in 2021 if nothing changes?
Our vision
is a sustainable food system which delivers health and wellbeing for all.
Our values
Collaborative, creative and innovative, trustworthy and credible, bold and impactful.
Our mission
is changing food policy and business practice to ensure everyone, across the UK nations, can afford and access a healthy and sustainable diet.
We are policy entrepreneurs and use surprising and inventive ideas to catalyse and deliver fundamental change in the food system by building and synthesising strong evidence, shaping powerful coalitions, harnessing citizens’ voices and driving progress with impactful communications. We continually identify new opportunities for action, and trial new levers for change.