Key Pillars of our work
Our mission is changing food policy and business practice to ensure everyone, across our nations, can afford and access a healthy diet.
Improving children’s diets
Too many children live in households experiencing food poverty in the UK. These families often rely on a cheap, poor-quality food which means that child hunger and obesity often coexist. We work to ensure all children can access a healthy diet.
Increasing vegetable consumption
Despite decades of the 5-a-day campaign, consumption of veg remains well below recommended amounts, with children and low income groups eating the least. We work with over 100 businesses and cities to change the environment so that veg is more available, affordable and accessible.
Influencing food policy
To address the health and climate crises, policy needs to support major dietary shifts – 30% more fruit and vegetables, 50% more fibre, 25% less HFSS food and 30% less meat by 2032. We support leaders to transform food systems.
Inspiring change in food businesses and investment
5 out of 11 supermarkets now have targets for healthier food sales. 2 have targets for fruit or vegetable sales and 2 report on sales of animal vs plant proteins. We help make the food industry more transparent so that investors and policy makers can spot the leaders and the laggards.
Why we exist
What’s the future for every 100 children born in 2022 if nothing changes?
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